![](https://images.squarespace-cdn.com/content/v1/5fda20ee49c18b7a9d0c4bba/b67a6aff-b321-4291-8b9e-20318b65a2da/Bobby_Poster_Mockup.png)
Bobby
Creative direction and brand design for Bobby, a direct-to-consumer sewing
and crafts company with the young(er), creative customer in mind. Using vintage-inspired, empowering, and playful design, Bobby aims to modernise the sewing machine
and the culture around it. Developed brand from concepting to overall branding.
Coming late 2021.
![Bobby_Branding_FNL4.jpg](https://images.squarespace-cdn.com/content/v1/5fda20ee49c18b7a9d0c4bba/fe8f8e25-1bd9-41dc-93e0-a8a6c4c1f6b6/Bobby_Branding_FNL4.jpg)
![Bobby_Branding_FNL3.jpg](https://images.squarespace-cdn.com/content/v1/5fda20ee49c18b7a9d0c4bba/4e4b309a-b8f7-4b28-b943-67243929a387/Bobby_Branding_FNL3.jpg)
![Bobby_Deck_WIP_.jpg](https://images.squarespace-cdn.com/content/v1/5fda20ee49c18b7a9d0c4bba/f2bd2fa4-0943-436d-8b71-e09675237312/Bobby_Deck_WIP_.jpg)
![Bobby_BrandGuidelines6.jpg](https://images.squarespace-cdn.com/content/v1/5fda20ee49c18b7a9d0c4bba/522cc719-7c82-4604-93f4-42b753d48347/Bobby_BrandGuidelines6.jpg)