Valentine’s Day — Winter ‘21
Identity design for Valentine’s Day, as well as print collateral, packaging, email, and social assets, which led to the highest day of revenue to date at the Soho pop-up in NYC. This box was a fan-favourite among community members and the logo will be distributed on a limited-edition run of sweatshirts later this year.
Parade at Urban Outfitters — Summer ‘22
Parade’s very first third-party retail partnership, announced through creative that embodies both brands’ air of fun and celebration. I worked with the UO creative team to develop owned assets within an aligned design direction. Created email and social campaigns, driving to UO stores nationwide, as well as each partner’s site, as well as nationwide events.
UK Launch — Spring ‘22
Led design for Parade’s UK launch using the brand’s signature evergreen creative, including out-of-home, packaging, social, digital, a robust email flow, and ads.
New:Cotton — Spring ‘22
Identity and campaign design for the launch of New:Cotton—an innovative cotton alternative made from a blend of upcycled fabric scraps and TENCEL. Parade partnered with Euphoria’s Chloe Cherry to create an iconic moment around the release of the brand-pushing fabric. End-to-end design including out-of-home, packaging, social, digital, ads, email, and SMS.
New:Cotton — Summer ‘22
Identity and campaign design for the re-launch of New:Cotton, expanding Parade’s world of gender and reaching new audiences. Building on the identity framework of the initial New:Cotton campaign, I added another inclusive dimension to the brand world. End-to-end design including social, digital, ads, email, and SMS.
